Latest Articles

The customer journey

This opinion piece focuses on the customer journey in not only important for large organizations, but for small business as well.

4 Useful Apps for Small Business Owners

Apps & Business 4 Useful Apps for Any Small Business Owner Michelle, Marketing Assistant, UK 20 Jan 2017 Time constraints affect all small business owners which is why it is useful to have phone apps that can help speed up some of your everyday tasks. We wanted to...

Kick Start Your 2017 Marketing Plan

Marketing Plan Kick Start Your 2017 Marketing Planning Aston Lincoln, Marketing Communications Consultant 10 January 2017 In the middle of 2016, new companies were being formed at a rate of 80 per hour in a report by StartUp Britain. The continued growth of startups...

LINCOLNA Supports Data Privacy Day by Signing On as a Champion

News LINCOLNA Supports Data Privacy Day by Signing On as a Champion Aston Lincoln, Marketing Communications Consultant 09 Jan 2017 Hundreds of Organizations and Individuals Collaborate to Generate Awareness About the Importance of Respecting Privacy, Safeguarding Data...

When Should You Use a Press Release

PUBLIC RELATIONS & PRESS RELEASE When Should You Use a Press Release Aston Lincoln, Marketing Consultant 29 Nov 2016 Every day someone says “We need to write a press release for that” and 1 in 10 times they would be right. But, when should your company use a press...

An Example of Building Emotional Connections with your customers

Marketing & Branding An Example of Building Emotional Connections with your customers Aston Lincoln, Marketing and Communications Consultant 28  Nov 2016 Building Emotional Connections Through Data Good brand communications don’t always start with creating a witty...

Is Instagram Right for Your Health and Leisure Business?

Social Media & Instagram Is Instagram Right for Your Health and Leisure Business? Aston Lincoln, Marketing Consultant 27 Nov 2016 It is definitely not a new trend. Instagram and the fitness industry have been working well together for a long time now.  Instagram...